bart foster, Managing director


Bart Foster is an award-winning entrepreneur and metrics-driven business executive with more than 18 years of international sales and marketing experience in the consumer products, technology and healthcare industries.  In 2015 Bart was President of GAIAM, Inc. a leading brand of yoga and wellness products, before it was sold to Sequential Brands in 2016. Prior to Gaiam, Foster founded SoloHealth (now Pursuant Health), a consumer technology company which places biometric health kiosks in high traffic retail locations.  Foster took an idea on a napkin and turned it into a national success story, impacting over 75,000,000 people in nearly 4,000 locations. 

Prior to SoloHealth, Mr. Foster held leadership positions at CIBA VISION (now Alcon), the eye care division of Novartis both in the U.S. and Europe. While there, he managed to accelerate contact lens sales 15%, achieving over $100M in sales.  Prior to working at Novartis, he was the Director of Sales for Peachtree Network, a successful Internet start-up based in Montreal, Canada. While there, the Company had an IPO on the Canadian Venture Exchange. Foster began his career with Kellogg’s where he was awarded the “Golden K” (Salesman of the Year), the youngest person to ever receive this honor.

Mr. Foster has raised over $50,000,000 in capital and developed strategic partnerships with some of the largest companies in the world including Walmart, Proctor & Gamble, Wellpoint, Johnson & Johnson, RedBox, Pfizer, DELL, Safeway, Vons and Sam’s Club. His core expertise is in building relationships, developing strategic plans, accelerating revenue, and Making it Happen!

Bart is a father, husband, Ironman triathlete, Florida Gator and active in Young Presidents Organization (YPO). He lives with his wife and two kids in Boulder, CO where he enjoys all things outdoors including hiking, fishing, cycling, backcountry skiing, and open water swimming.    

Rob Mossman, Strategic Advisor


Rob is a dynamic leader who melds technical, sales and operational expertise with business savvy to fund, create, develop and grow organizations into profitable, rapidly growing enterprises.  His focus has been on technology businesses with both hardware and software solutions.  Early in his career he spent years learning product/market fit in the hyper-competitive world of consumer products. 

Rob excels at identifying and nurturing talent to build, strengthen and turn around organizations.  He understands the delicate balance of entrepreneurial speed and scalable process.  Rob is a serial entrepreneur with multiple successful exits creating significant returns for shareholders and employees.

Most recently Rob led ISONAS, Inc. in the quest to bring edge decision making (connected network device) architecture and cloud deployed Software as a Service (SaaS) to the physical access control market.  The ISONAS products eliminated control panels, simplified, and dramatically reduced the cost and time to deploy key card access systems.  Rob and his team raised nearly $7m of private equity and Angel funding, launched new hardware products, and developed an entirely new software platform that resulted in recurring monthly revenue growth (RMR) exceeding 12% monthly.  Overall revenue grew by more than 450% and the company reached sustained profitability.  ISONAS was successfully sold in July 2018 to Allegion (NYSE: ALLE) for multiples of revenue.

Rob has started companies, led others as a hired CEO, and grown divisions of multi-billion dollar corporations.  His breadth of experience gives him a unique perspective and ability to build strong relationships and teams across industries and product segments. 

Rob loves spending time with his wife and three kids in Boulder, CO.  He has an irrational love of skiing and has a serious two-wheel addiction with bicycles and motorcycles dominating the garage. 

Matt oerding, strategic advisor


Matt is an accomplished corporate executive turned entrepreneur, co-founding his own company, Treehouse Eyes, in 2016.  Matt has held leadership roles in marketing, strategy and general management globally with General Mills, General Electric and Novartis, where he most recently led portfolio marketing, strategy and commercial innovation for the $2+ billion global Alcon Vision Care business.

In his 15+ years at Novartis, Matt led the most successful contact lens launch in the U.S., ran the largest country organization in Asia-Pacific, and led the 5-year global strategic plan to double the market growth rate and improve bottom line growth.  While at Novartis, Matt also developed the first eCommerce strategy for the Alcon business to address commercial innovation of the existing business model.

He has a passion for product and commercial innovation, leading numerous successful global new product introductions and creating new commercial platforms for growth. He has significant global expertise, working in the U.S, Europe and Australia, as well as leading a turnaround strategy for Japan.

In 2016 Matt co-founded Treehouse Eyes, the first business focused exclusively on treating myopic children. He helped raise over $2 million in seed funding to launch the business and continues to lead the business as CEO. Matt's expertise includes scaling new businesses, helping larger companies innovate and anticipate disruption and developing strategies to accelerate profitable growth through product and commercial innovation as well as go to market strategies.

Matt is a Duke graduate and holds an MBA from the University of West Florida. He lives in Boulder, Colorado with his wife and two daughters, where he enjoys hikes in the front range with his dog.

Accelerate the Inevitable!
— Elon Musk