Sanitas Advisors is built around proven operators with deep roots across the health care value chain – and the broader healthcare and life sciences ecosystem. Every engagement is partner-led and backed by a curated network of industry specialists with deep, applied expertise. This structure allows us to solve complex, multi-workstream challenges while maintaining direct accountability to outcomes.
JOHN WALBORN
PARTNER
is an entrepreneurial and customer-centric Senior Executive offering a successful career underscored by achievements in strategy, business development, sales, marketing, M&A, eCommerce, product and brand management, commercial execution, Six Sigma process thinking, and organizational leadership. He has held leadership roles in marketing, strategy and general management with General Electric and Essilor, where he most recently was the President of the Wholesale Ophthalmic Lens businesses for Essilor of America, the largest spectacle lens company in the world.
At Essilor, John organized and led the Americas growth strategy resulting in several initiatives that helped the company accelerate sales from $1.7B to $2.1B in three years. John was also instrumental in initiating the conversion from B2B to B2C marketing efforts and leading the eCommerce strategy for Essilor International. In addition, He served as the acting CEO of a joint venture between two leading optical companies that provide products and services to Independent Eye Care Professionals.
John currently remains active in both community and business boards. John lives in Dallas, TX with his wife, with which they have two grown children and a Labrador Retriever.
JEFF POE
Partner
Born and raised in the Colorado mountains, Jeff Poe is an outdoor enthusiast and business leader. He is driven by innovation, integrity and well-being, which are the core values that guide Jeff’s life and decision making. Jeff believes in doing the right thing, making a positive impact, and creating opportunities to strengthen communities and individuals.
A hospital and physician practice management industry veteran, Jeff has more than 25 years of executive business leadership with HCA, US Oncology, and MEDNAX. For the past decade he has focused on eyecare as CEO of Vision Care Specialists, and as founder, co-owner and CEO of Vision Care Professional Services, both of which were recently acquired by MyEyeDr. Experience across publicly traded, private equity backed, and privately owned organizations has allowed Jeff to develop myriad skills leading teams and organizations to successfully execute their strategies, grow their talent and innovate ahead of their competition.
Jeff earned his MBA from the Daniels College of Business at the University of Denver and completed his undergraduate degree at the University of Northern Colorado. Over his career, Jeff has served on a dozen community and business boards. With two grown children starting their professional lives, Jeff careers in Denver with his wife and two Havanese puppies. They enjoy cycling, skiing, and cooking, and hope to travel internationally again soon.
DAVID ISRAEL
An optical industry veteran and entrepreneur, David Israel has a passion for protecting and optimizing our precious gift of sight. Born and raised in southern Ontario, Canada, David started his career as a Certified Optician and Contact Lens Fitter and was the recipient of the Frederick J. Sanger Award for the highest aggregate marks in the contact lens certification exam. He was appointed by the Ontario Minister of Health to sit on the College of Opticians board where he set licensing exams, chaired the Legislative Committee, and was a liaison with the schools of opticianry to advance their curriculum.
Shortly after joining Pilkington Barnes Hind (acquired by Allergan) in 1986, he moved his family to the USA to develop specialty contact lens materials and designs for astigmatism, presbyopia, and extended wear, and was responsible for launching products worldwide. His role at PBH culminated in the leadership of their North American professional sales team.
David has held executive leadership roles in both Biocompatibles Cardiovascular and Eyecare Divisions, Optelec, Optical Connection, and most recently, MacuHealth. He established an LLC in 2009 and has helped companies like Sauflon, and Hydrogel Vision establish markets internationally, provided strategic direction for Topology, designed and produced dry eye OTC products for Hi-Health, and worked on novel aberration control technologies.
At Biocompatibles Eyecare (acquired by CooperVision) he was instrumental in reestablishing the Proclear Brand worldwide and reorganized the company for improved efficiency and effectiveness resulting in profitability for the division. More recently David established and led MacuHealth’s sales team, and implemented a strategic marketing campaign that resulted in a tripling of their revenue over 3 years.
David and his wife Marilyn live in Arizona where they enjoy many outdoor activities including hiking, golf, and pickleball. They have three ambitious and very successful adult children and 4 grandchildren.
MATT OERDING
Matt is an accomplished corporate executive turned entrepreneur, co-founding his own company, Treehouse Eyes, in 2016. Matt has held leadership roles in marketing, strategy and general management globally with General Mills, General Electric and Novartis, where he most recently led portfolio marketing, strategy and commercial innovation for the $2+ billion global Alcon Vision Care business.
In his 15+ years at Novartis, Matt led the most successful contact lens launch in the U.S., ran the largest country organization in Asia-Pacific, and led the 5-year global strategic plan to double the market growth rate and improve bottom line growth. While at Novartis, Matt also developed the first eCommerce strategy for the Alcon business to address commercial innovation of the existing business model.
He has a passion for product and commercial innovation, leading numerous successful global new product introductions and creating new commercial platforms for growth. He has significant global expertise, working in the U.S, Europe and Australia, as well as leading a turnaround strategy for Japan.
In 2016 Matt co-founded Treehouse Eyes, the first business focused exclusively on treating myopic children. He helped raise over $2 million in seed funding to launch the business and continues to lead the business as CEO. Matt’s expertise includes scaling new businesses, helping larger companies innovate and anticipate disruption and developing strategies to accelerate profitable growth through product and commercial innovation as well as go to market strategies.
Matt is a Duke graduate and holds an MBA from the University of West Florida. He lives in Boulder, Colorado with his wife and two daughters, where he enjoys hikes in the front range with his dog.
BRANT SOUTHWELL
Brant Southwell is a top-performing healthcare marketing leader with almost 20 years of experience in program and product management and strategic planning. He is highly skilled in overseeing all facets of program management, directing cross-functional teams to ensure adherence to established goals, metrics, and growth targets. He also has extensive experience in product management and product launch, winning multiple industry awards for innovations. Over the course of an extensive, diverse career, he has repeatedly demonstrated excellence in evaluating target markets and leveraging key customer insights to curate effective, captivating campaigns designed to drive revenue and profitability, as well as increased market share.
In his free time, Southwell enjoys scuba diving, traveling, spending time with family–particularly his niece and nephews–and rooting for the Aggies, Cowboys, Mavericks and Rangers.
LITA CURRIE
Lita Currie is a graphic facilitator and business coach. She has over 25 years’ experience in the development of talent and has worked with clients from a variety of disciplines (Fast-moving Consumer Goods, Financial Services, Information Technology and Mining).
She has designed and implemented various learning interventions across Africa and has consulted in the UK and the US. Her expertise covers performance management, human resource processes, learning design and -facilitation, communication and presentation. She is a member of the International Forum of Visual Practitioners and use pictures created in the moment to help learners make the most of a learning opportunity. She is a registered Learning & Development Professional with the South African Board of People Practices.
Lita holds a BA (cum laude) from the University of the Free State (South Africa), an Honors degree (cum laude) in Adult Education from the University of the Witwatersrand (South Africa) and a qualification in Professional Business Coaching from Gordon’s Institute of Business Science. She has a certificate in Systemic Team Coaching from the Henley Business School.
In her spare time Lita is an accomplished painter and pianist. She loves science-fiction movies and is an avid reader. She is a member of MENSA.
BART FOSTER
Bart Foster works as a strategist, advisor and coach to Fortune 500 companies, YPO & EO members, and emerging startups. He is an award-winning entrepreneur with more than 18 years of international sales and marketing experience in the consumer products, technology and healthcare industries.
Foster founded SoloHealth (now Pursuant Health), a consumer technology company which places biometric health kiosks in high traffic retail locations.
Prior to SoloHealth, Mr. Foster held leadership positions at CIBA VISION (now Alcon), the eye care division of Novartis both in the U.S. and Europe. Prior to working at Novartis, he was the Director of Sales for Peachtree Network, a successful Internet start-up based in Montreal, Canada. Foster began his career with Kellogg’s where he was awarded the “Golden K” (Salesman of the Year), the youngest person to ever receive this honor.
Mr. Foster has raised over $50,000,000 in capital and developed strategic partnerships with some of the largest companies in the world including Walmart, Proctor & Gamble, Wellpoint, Johnson & Johnson, RedBox, Pfizer, DELL, Safeway, Vons and Sam’s Club. His core expertise is in building relationships, developing strategic plans, accelerating revenue, and Making it Happen!
Bart is a father, husband, Ironman triathlete, Florida Gator and active in Young Presidents Organization (YPO). He lives with his wife and two kids in Boulder, CO where he enjoys all things outdoors including hiking, fishing, cycling, backcountry skiing, and open water swimming.
As Featured in YPO Magazine, “Entrepreneur Pivots Mid-Career, Finds True North”
RAHUL PATANI
Rahul Patani is a results-driven Global C-Suite Commercial Executive with an impressive history of leadership across Fortune 100 companies and early startups. With a strong cross-functional leadership experience in both B2B and B2C businesses, he excels in driving profitable business growth and successful new product commercialization in the Consumer Health Care, Vision Care, and Medical Devices industries Rahul’s expertise extends from General Management and P&L responsibility to Brand Strategy and Marketing, making him a well-rounded leader with a global perspective.
Areas of Expertise:
Professional Journey: Rahul Patani’s journey through leadership roles at industry titans and entrepreneurial ventures showcases a commitment to innovation and excellence. His tenure at Johnson & Johnson, Bayer, Danone, Alcon-Novartis, and Euclid Systems Corporation reflects a remarkable career trajectory.
Visionary Leadership: Rahul’s visionary leadership style combines a profound understanding of diverse markets with an unwavering commitment to team development and organizational growth. His success in brand strategy and marketing management for a wide range of industries underscores his adaptability and business acumen.
TARYL HANSEN
is a highly skilled and trained provider of professional development in Phoenix, AZ. With 25 years in elementary and adult education, Taryl has made it her life’s work to teach in ways that people learn best.
A special area of interest and passion for Taryl is in creating visual images of spoken messages that can lead to greater clarity of ideas, and a deeper understanding of how the details fit with larger, more abstract ideas. In professional development, conferences and other such events, Taryl works in symphony with groups to create a colorful frame around ideas, bringing essential elements to the forefront for learners. Providing opportunities to interact with these images enables groups to work together in highly effective, collaborative, and satisfying ways. Taryl helps bring an inspiring and innovative approach to meetings, conferences, workshops, and strategic planning sessions to meet the needs of all learners, ensure long-term application of ideas, and accelerate deeper understanding.
BEN BLACKBURN
As a Market Development and Business Operations leader for over 30 years, Ben Blackburn has a proven record of identifying and penetrating untapped global markets for growth areas in telecommunications and technology. Ben is also a recognized leader at driving cross-functional teams focused on quality initiatives and establishing a corporate culture of business transformation and continuous improvement. He has also led multiple corporate-wide initiatives with his proven project management capabilities. Ben has worked for companies ranging in size from start-ups and joint ventures to $140B corporations. He spent the majority of his corporate career with Motorola and Medtronic, primarily in New Business Development or Business Transformation roles in the Latin American and US markets. Over the past ten years, Ben has been the principal of his own consulting company with long-term engagements at Essilor, Verizon, and multiple start-ups. In his most recent role as Chief Operating Officer for Wi-fiber, Ben has provided the oversight on major new wireless broadband deployments in the municipal government and higher education sectors.
Ben is a Six Sigma Black Belt and has driven continuous improvement and process redesign programs in multiple functional areas, including supply chain, sales operations, go-to-market optimization, indirect channels, and corporate governance. Through leading multiple Six Sigma project teams, he was able to achieve over $60M in Operating Earnings (OE) savings over a period of 5 years. Ben holds an MBA from the Thunderbird School of Global Management and a BA with a double major in History and Spanish Literature from Oral Roberts University. He attained his Digital Six Sigma Black Belt from Motorola in 2006. He is also a former Certified Public Accountant (CPA).
JIM EDWARDS
Jim is a goal-oriented team leader who believes in continuous learning. He has been successful as a start-up entrepreneur, fund raiser, business operator, growth minded CEO, and strategic advisor. Jim has over 25 years of experience growing and developing people, leading cross functional teams, and coaching and mentoring high performing individuals. He has also been an advisor and member of several boards, including both for profit companies and non-profit organizations.
Jim started OptiPort to help a founding group of independent regional eyecare practices better compete within the Eyecare Industry. Over the next twenty plus years, Jim helped lead the company to become the largest alliance of regional eyecare providers in the industry offering a wide range of practice management, buying, technology, and educational resources to its members. Jim was also COO for EssilorLuxottica’s Strategic Alliance division, where he led the integration of several SAAS technology companies.
Jim has experience and certification in multiple strategic executive management programs including Strategic Coach, the Bell Leadership Program & Executive Roundtable, the Sandler Sales Management Program, and the EO Organization.
JOHN RUMPAKIS, OD
Dr. Rumpakis is currently President & CEO of Practice Resource Management, Inc., a firm that specializes in providing a full array of consulting, appraisal, and management services for healthcare professionals and industry partners. He has developed some of the leading Internet-based software applications for the medical/eye care field such as CodeSAFEPLUS.com® (www.CodeSAFEPLUS.com), the industry leading cloud-based CPT & ICD Code Data and Information Service, and offers personal medical coding consultation through JustAskJohn (www.JustAskJohn.net). He is also the founder of Opt-ED® Professional Continuing Education (www.Opt-ED.com) which creates and delivers top tier continuing education around the country as well as Opt-IN® which provides optometric marketing and promotional services.
With a master’s in business administration with a focus in finance and leadership, and well known for his business expertise, he has been primary author for most articles within the eye care field on medical economics and the effect of health care policy on government agencies, medical industry, clinical practices, and the health care consumer. He has also been a guest professor at the Wharton School of Business and his firm is also one of the top providers of optometric practice appraisals & valuation.
As the past Chief Medical Coding Editor for Review of Optometry, Primary Care Optometry News, Optometry Today, and Optometric Management, he has been extensively published on the topics of third-party coding & billing, strategy development and execution, practice management, team building, maximizing effectiveness and profitability, including the textbook “Business Aspects of Optometry”. Dr. Rumpakis is a popular, sought-out lecturer both nationally and internationally. Pre-pandemic, Dr. Rumpakis performed approximately 250+ speaking engagements annually to his colleagues. In addition to having had a successful solo practice, Dr. Rumpakis developed the practice management curriculum at Pacific University College of Optometry and taught optometric & medical economics there for over a decade and was recently named the University of Houston College of Optometry’s Benedict Professor for 2016-2017.
A 1984 graduate of Pacific University College of Optometry, he served as a volunteer for the AOA for near 17 years and sits on numerous advisory boards, and board of directors for companies both in and out of the ophthalmic industry.
MILLICENT KNIGHT, OD
Dr. Knight is a visionary leader and patient advocate, collaborating with leaders in the eye care industry to ensure patients receive the best products services and solutions. She conceived and managed an innovative clinical practice incorporating a holistic approach to patient care, including pre and post market clinical research studies.
Dr. Knight is a bridge builder between optometry and medical device companies including Johnson & Johnson Vision and EssilorLuxottica, where she consulted and served in senior executive leadership roles. Her advocacy efforts include both state and federal legislative gains for optometry, patient care, and the health care landscape. She has also served on the National Advisory Eye Council of the National Eye Institute, and testified before a US Senate Subcommittee on a patient care pricing policy.
Dr. Knight is the recipient of many awards including the American Optometric Association President’s Distinguished Service to Optometry, and the National Optometric Association’s Living Legend and Trailblazer awards. She has provided volunteer eye care globally including the Brazilian Amazon Rainforest, Haiti, Thailand, Columbia S.A., and Costa Rica.
Dr. Knight has educated extensively on Myopia, Presbyopia, and eyehealth nutrition while holding Fellowships from the American Academy of Optometry, American Academy of Regenerative Medicine, the National Academies of Practice, and is a Kellogg Leadership Fellow. She holds certifications in Diversity and Inclusion from Cornell University, Marketing Health Care Products from Kellogg Northwestern University Executive Training, and Holistic Health Coaching from the Institute for Integrative Nutrition.
She is a graduate of Augustana College and the Illinois College of Optometry, and has served on the Board of Trustees, and provided commencement addresses for both. She enjoys time with her husband, Harvey Echols, MD, son Matthew, and dog, Golden.
MEGHANA DHALL
Meghana Dhall is an innovative senior marketing executive with over 15 years of experience driving growth, brand leadership, and innovation across global healthcare and consumer markets. As a dynamic Director of Marketing with a proven track record in both upstream and downstream strategy, Meghana has led multi-million dollar product launches, built disruptive categories, and crafted data-driven initiatives that have directly delivered business results.
At Alcon, she not only spearheaded the launch of a category-defining contact lens brand that catapulted the company to the #1 position in the U.S. market—generating $800M in revenue within four years and on track to cross $1B, but also launched successfully a disruptive lens technology. As interim VP of Global Contact Lenses Marketing, she successfully led cross-functional global teams, integrated R&D insights into go-to-market strategies, and brought forward innovations that elevated both product and brand equity.
Previously at Essilor of America, Meghana held several progressive leadership roles. She led the $800M Crizal anti-reflective category, launching blue light and UV protection technologies that helped define new industry standards. She also introduced segmentation-based marketing programs and e-commerce platforms that enhanced the customer journey and drove incremental revenue—earning recognition for her ability to blend strategy with execution.
Her expertise spans brand and portfolio management, digital marketing, B2B and B2B2C strategies, managed care, and omnichannel growth. She holds MBAs from both Washington University in St. Louis and Delhi Productivity Council and has completed executive education at Kellogg School of Management.
Known for her collaborative leadership, resilience, and emotional intelligence, Meghana thrives in fast-paced, performance-driven environments. She is also a passionate advocate for diversity, equity, and inclusion, serving on Alcon’s DE&I leadership committee. In her personal time, she brings her energy to broadcasting with 20+ yrs of experience as a TV and Radio host. Meghana lives in Plano, TX with her husband, Harpreet, their two kids, Angad and Mehr, and their dog, Mollie.
SHON BJORNBERG
Shon brings a strong track record in inspirational leadership, building a culture of high performing sales teams, talent development and B2B healthcare sales. He has deep experience in market expansion, competitive analysis, positioning and pricing. Shon has helped organizations navigate rapid growth, sales force development, and evolving market dynamics while focused on delivering results through people, process, and innovation.
During his 16-year tenure at Essilor of America, Shon advanced rapidly through a series of leadership roles, spearheading strategic initiatives that delivered measurable business impact. He led the successful integration of a key acquisition, resulting in a 12% increase in sales and an 18% boost in net margin. Over the past eight years, Shon served as Vice President of the Independent Distribution Division, where he oversaw a $200MM+ business unit. Under his leadership, the division consistently accelerated revenue growth, improved profitability, and introduced high-impact commercial strategies such as customer segmentation, key account development, and solution-based selling.
Shon and his wife reside in Flower Mound, Texas where they enjoy traveling and culinary experiences. They have a daughter studying psychology in graduate school at the University of Oklahoma and she plans to practice equine assisted therapy after graduation.
NIKOLAS ARRINGTON
Nikolas is a growth-driven sales leader who builds high-performing teams, scales revenue, and believes how you win matters as much as the result. Throughout his career, he’s focused on turning complex challenges into clear, executable strategies—combining strong commercial instincts with disciplined execution and a bias toward action.
He’s known for bringing structure to fast-moving environments, developing leaders, and creating cultures where accountability and trust coexist. Whether launching new initiatives, optimizing go-to-market strategy, or coaching teams through growth, Nikolas approaches his work with clarity, intensity, and pragmatism.
Outside of work, he’s a devoted husband and father of three, a jiu-jitsu practitioner, a decent hiker, and a reliably bad golfer. He values discipline, continuous improvement, and meaningful challenges—and is always planning the next adventure, on or off the clock.
RUTH YOMTOUBIAN
Ruth is a senior innovation strategist, advisor, and corporate builder who helps organizations translate emerging technologies into scalable, real-world impact. She brings deep experience across healthcare, telecommunications, technology, retail, and consumer sectors, working at the intersection of strategy, product, and execution.
Previously, Ruth served as VP of Global Innovation at VSP Vision, where she built and led global innovation platforms, AI initiatives, and new business models in close partnership with the executive team. She was Director of Innovation of the AT&T Foundry, working on early-stage commercialization efforts spanning startups, enterprise partners, and emerging technologies. She has also advised organizations globally, from the Bay Area to Latin America, on embedding effective and repeatable innovation practices. Her career reflects a consistent focus on building systems that help large organizations move faster and startups scale with enterprise discipline—without losing rigor.
At Sanitas Advisors, Ruth partners with executives, founders, and investors to clarify strategy, validate growth opportunities, and move from insight to execution. She is known for her clear thinking, practical frameworks, bias toward action, and work that stands up to executive scrutiny.
Ruth is a frequent global speaker on innovation, AI, and the future of healthcare, and holds a background in business. global management, and organizational leadership from Tulane and USC. She lives with her family in Encinitas, California, and is an avid traveler, ocean enthusiast, and live-music devotee.
LORI ARCHER
Lori is a seasoned healthcare executive and advisor with more than 30 years of leadership experience across the vision insurance and optical industry. As the former CEO of UnitedHealthcare Vision, a division of UnitedHealth Group, she led with strategic clarity, operational excellence, and a deep commitment to member‑centric care.
After retiring from UnitedHealthcare in 2025, Lori transitioned her focus to advisory work, mentorship, and board leadership. She currently serves on the Board of Directors for Prevent Blindness, where she contributes her expertise to initiatives that expand access to eye health services and strengthen community impact.
Lori’s leadership has been recognized throughout the industry. She is a recipient of the Optical Women’s Association Pleiades Award (2025) for advancing women’s leadership and has twice been named to Vision Monday’s “Most Influential Women in Optical,” in both the Executive Suite (2020) and Mentors (2008) categories.
During her tenure at UnitedHealthcare, Lori held pivotal roles spanning client management, operations, product strategy, and network development. She is known for driving innovation, expanding market reach, and cultivating high‑performing teams. Her compassionate, results‑driven approach has shaped emerging leaders and influenced the broader direction of the optical industry.
Lori remains an active advocate for women in vision care and continues to support key industry organizations. She previously served as Chair of the Board of Directors for the National Association of Vision Care Plans (NAVCP) and as a member of the Global Myopia Awareness Coalition (GMAC). She is also a proud and long‑standing member of the Optical Women’s Association.
MATT OERDING
PARTNER
Matt is a proven big company executive turned entrepreneur, co-founding his own company, Treehouse Eyes, in 2016.
Matt has held leadership roles in marketing, strategy and general management globally with General Mills, General Electric and Novartis, where he ran businesses from $60m to $2bn in annual revenue across medical devices, OTC, and consumer packaged goods.
He has a passion for product and commercial innovation, leading numerous successful global new product introductions and creating new commercial platforms for growth. He has significant global expertise, working in the U.S, Europe and Australia, as well as leading a turnaround strategy for Japan.
In 2016 Matt co-founded Treehouse Eyes, the first business focused exclusively on treating myopic children. He helped raise over $2 million in seed funding to launch the business and was the CEO and Board Chair.
Matt’s expertise includes scaling new businesses, helping larger companies innovate and anticipate disruption and developing strategies to accelerate profitable growth through product and commercial innovation as well as go to market strategies.
Matt is a Duke graduate and holds an MBA from the University of West Florida. He lives in Boulder, Colorado with his wife and two daughters, where he enjoys hikes in the front range with his dogs.
Cliff Robinson
Cliff Robinson is a 30+ year veteran of the eyewear industry. He is CEO of Revo Sunglasses, as well as B. Robinson LLC, a worldwide eyewear company founded in 1926. Cliff and a group of private investors acquired the Revo brand in 2018 where Cliff has overseen a 4x growth since taking over management of the brand. During this time, he has had the honor to work with U2’s Bono to help resolve preventable blindness in over 50M people from underprivileged populations and recently launched a product collaboration with The Rolling Stones. Cliff has vast experience across corporate strategy, crisis management, B2B and DTC sales and marketing, logistics, and customer care. Over the past 30 years, Cliff has developed expertise and experience not only within the eyewear industry specifically, but also in the broader consumer goods sector, with a focus on luxury, outdoor, and performance products. Cliff has lectured extensively at eyewear related events and conventions and written continuing education classes for eyecare professionals. Cliff has a B.A. from Brown University and an MBA from New York University, Stern School of Business, and was a founding member of the YPO NYC chapter. Cliff currently lives in Westport, CT with his wife, 3 children, and 2 dogs. He is an avid music fan, Knicks fan, a “foodie”, an outdoor enthusiast, and a political junkie.
